The Launch of Strathroy Deals Club


Chaun McLellan
BIA Promoter - Founder
Mobile - 519-860-9201 
Email - chaun@biapromoter.com


After winning a $15,000 grant from Tech Alliance, BIA Promoter has selected Strathroy as the tool’s demonstration town and launched the Strathroy Deals Club with the Strathroy BIA.

London, ON: BIA Promoter has launched the Strathroy Deals Club with the support of BIA to demonstrate the tool’s ability to drive consumers back to main street businesses.

After winning a $15,000 grant from Tech Alliance’s 5-10-15 Main Street Innovation Challenge, Strathroy is the perfect setting for launching the BIA Promoter tool.

As a tool serving the mandate of Business Improvement Associations (BIAs), BIA Promoter motivates citizens to shop locally and more often.

"BIA Promoter delivers promotions and deals right to consumers' phones”, said BIA Promoter founder, Chaun McLellan.

“We’re almost like the flyer guys delivering to consumers’ mailboxes weekly except we remove the pain points and put local businesses front and centre for shoppers", added McLellan.

BIA Promoter is primed to act as a key cog in the overall marketing machine of local businesses and ultimately facilitate a faster return to normality in the post-covid shopping landscape of Ontario. Strathroy BIA Chair Robin Tiller is appreciative that BIA Promoter has selected Strathroy as the test market for this program. "We are looking forward to successful results from Chauns' professional and proactive approach in driving business toward our downtown merchants."   

Strathroy residents will soon be able to sign up at participating stores or kiosks in town, then instantly receive special offers from local businesses directly to their phone.

For instant access to all the discounts the Strathroy Deals Club has to offer, locals are encouraged to sign up today by texting STRATHROY to 1-888-477-9153.

Or simply by scanning the QR CODE found below:

For instant access to all the discounts the Strathroy Deals Club has to offer, locals are encouraged to sign up today by texting STRATHROY to 1-888-477-9153.Or simply by scanning the QR CODE found below:


About BIA Promoter: BIA Promoter drives customers to businesses faster using a collective marketing communication strategy.  Customers sign-up at main street businesses and receive instant special offers and deals from all the companies in their local BIA. 

If you’d like to be one of the first to see how the tool will help BIA's across North America get more customers to main street businesses, register for a live demo at https://www.biapromoter.com.  You’ll get 50% off for your BIA custom solution as well as tips on how to drive more sales within your BIA.