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What Is All The Buzz About?

BIAPromoter is a tool that serves the mandate of the Business Improvement Association. By motivating people to shop local with great offers, customers return to MainStreet businesses - faster. We also work with businesses collaboratively on Main Streets of cities and towns.

Enrollment, and how it works, is simple. Customers text a short keyword to their local BIA.Then instantly, special offers from businesses in their local BIA become available to those patrons. There’s the built-in capacity for bonus offers such as digital coupons to be mass emailed too.

Businesses would initially be messaged by, and directed to, their local BIA to join. BIAPromoter can be advertised, and on-the-spot sign-up assisted, through direct public interaction at kiosks in select businesses. We can also engage the public through a live link to be available on all BIA and business webpages.  

Chaun McLellan, the founder of BIAPromoter, says, "Businesses in BIA's are stronger together. Everyone loves their main street businesses, but honestly, they don't think about them enough. The collective action of sending promotions and offers to customers will drive more spending in the local area and increase the online and foot traffic in each business".

Meet Our Founder

Chaun McLellan is a leader in loyalty marketing, with experience building custom loyalty programs for both independent businesses and small chains across Canada and the US. He’s also worked in many sectors of the hospitality industry, from the ground up, eventually managing multimillion-dollar entertainment operations- and consulting for business worldwide. As Director of Sales for the marketing service Loyal Patron, Chaun has become the largest reseller in North America. When Chaun’s not at work, you’ll find him being active outside - and patronizing local business.